日本国民出境旅行市场特征研究

Research of Characters of Japanese Oversea Travel Market

日本一直是我国最重要的海外客源国之一,日本访华客源市场却处于缓慢的发展态势,研究日本海外客源市场特征,不仅对于进一步了解,而且对于开发日本客源市场都具有重要的意义。文章系统地从其旅行市场规模、市场结构、旅行目的等多个方面对日本客源市场进行了系统的分析,得出了一些有意义的结论。

Japan is one of the most important overseas visitor countries of China,and also is one of the most developed countvies of travel industry in western world,so the Study of Japanese overseas travel market not only can help us to learn Japanese tourism market,but also can help us to develop Japanese tourism market.The paper＇s study systemeticallt finds some conclusions based on the analyses of overseas travel market structure,scale,and purpose etc.