吉林省旅游商品开发研究

Research on the Development of Tourist Commodities in Jilin Province

近年来吉林省旅游业发展迅速,旅游商品开发在吉林省旅游业发展中的作用也越来越受到重视。目前吉林省旅游商品开发主要在商品系列构建、商品设计、市场营销、监督管理等方面存在问题,因此应有针对性地采取挖掘地方特色商品、建立健全诚信保障体系、完善调研与宣传促销工作等措施加以解决。

In recent years, with the rapid development of tourism in Jilin Province, the role of tourist commodities becomes more and more important. At present, there are some problems existing in development of tourism commodities in such aspects as commodity se- ries construction, commodity design, marketing, as well as supervision and management. In view of these problems, this paper gives some measures to develop products with local features, establish and perfect honesty guarantee system and improve investigation and publicity and promotion.