《小时代》:作为生产和消费的文学

Understanding Tiny Times as a Literature of Production and Consumption

《小时代》在市场上成功的原因之一,在于郭敬明把文学创作看作是一个完整的生产流程,而这个生产流程是以消费为导向的。郭敬明在小说文本中致力于用语言堆砌出一个消费世界,在文本外则通过经营自己以及《小时代》人物的偶像身份,将它们定位于"90后"消费群体,打造成文化消费符号,并把这个符号延伸到其它可能的文化产品上。

One of the reasons accounting for the success of the novel Tiny Times by Guo Jingming is that he regards literary creation as a complete production process, which is consumption-oriented. Guo Jingming is committed to using his words in the novel inner- texts to create a consumption world whilst creating an idol of his own and its characters in Tiny Times outside the texts by identifying them as ＂post-90s＂ consumer groups to create a symbol of cultural consumption, and further extend the symbol to other potential cultural products.