打开报纸的第一扇窗户——基于版面策划的创新

The First Window of A Newspaper——On the Creation of the Layout

版面是一份报纸个性和风格的最直观表现。在激烈的市场竞争中,众多报纸竞相在版面设计上"花大力气,做大文章",通过别出心裁的版面策划,诸如:一、头版"网站主页",视窗化编排;二、张扬个性,破格处理;三、连续专版,系列报道;四、新闻集群,强势出击;五、旧闻翻新,后发制人;六、编排模块状,集纳式报道等来提升报纸的竞争力,从而推动着报业的与时俱进,不断创新发展。

Layout is the most direct expression of the individuality and style of a newspaper. In the cut - throat market competitions, many newspapers try by every means to design particular layouts to attract readers and to achieve innovations and development with the times. Some design window layouts and put ＂The Home Page of the Website＂ on the front pages; Some emphasize their personalities and do some exception handlings; Some pub- lish special editions continuously and give a series of reports; Some launch strong attacks by way of groups of news; Some try to surpass others by news renovations and the others give modulus layouts and collection type re- ports.