摘要
文章在详细论述银行卡品牌忠诚度重要性的基础上,从营销的角度提出了增强银行卡品牌忠诚度的对策。
This paper discussed the importance of bank card brand loyalty in detail,from a marketing point of countermeasures to enhance the bank card brand loyalty.
出处
《企业技术开发》
2012年第6期131-132,共2页
Technological Development of Enterprise
关键词
银行卡业务
品牌忠诚度
对策
bank card business
brand loyalty
countermeasures
