影视广告中人文思想体现的价值分析

Value Analysis of Humanistic Thinking in Film and Television Advertisements

对影视广告创意中体现的人文思想的价值进行了详细分析,并就商业广告及公益广告必须体现人文思想的必要性进行了论证,从而得出了影视广告创意不可或缺的核心思想——人文思想的体现对社会的价值及意义。希望有助于中国影视广告行业能够创作出更多优秀的、有利于社会健康发展的影视广告作品。

The article conducts a detailed analysis of the value of humanistic thinking embodied in the film and television creative ideas, and demonstrates the need for commercials and public service advertising to reflect the humanistic ideas to arrive at the essential core of film and television creative thinking - Humanistic thinking, which reflects the value and significance to society. This paper is intended to promote China＇s advertising industry to create more outstanding film and television advertisements conducive to healthy social development.