洞庭湖区文化产业发展水平评价及发展战略决策

Evaluation of the Development Level of Culture Industry in Dongting Lake Area and Its Development Strategies

借助SPSS16.0和EXCEL软件,采用主成分分析法对洞庭湖区文化产业发展水平进行了定量分析。结果表明:洞庭湖区文化产业发展水平在文化生产方面处于湖南省中等及中等偏下水平;文化需求和相关产业方面处于中等及中等偏上水平;外部环境方面处于中等及中等偏下水平;综合发展状况处于中等水平。为此文章就发展该区文化产业提出了一系列针对性的战略决策:促进文化资源开发利用,壮大文化产业;实施人才科技战略,提高文化产业竞争力;拓宽融资渠道,加大对文化产业的投入;做大做强相关产业,形成特色文化产业链;加快实施品牌战略,突出洞庭湖文化产业特色;完善政策和法律法规体系,提供政策支持和法律保障。

After quantative analyses of the development of culture industry in Dongting Lake Area through the method of princi- pal component analyses with the help of SPSS16.0 and EXCEL softeware, the authors reach the conclusion that the develop- ment of this area is uneven. For the perspective of cultural production and outer environment, it maintains a medium, even low- er- medium level in Hunan; For cultural demand and supply and relevant industries, it is in a medium or upper-medium level, when referring to its comprehensive development, it stands in the middle. In view of the above-mentioned conditon, this paper puts forward a series of strategic decisions on the development of cultural industry in this area, which include the promotion of the development and utilization of cultural resources to strengthen cultural industries, the implementation of the Sei-Teeh tal- ents strategy to improve the competitiveness of cultural industries, the broadening of financing channels to increase investment in cultural industries, the strengthening of the related industries to form characteristic cultural industry chain, the carrying out of brand strategy to highlight the characteristics of cultural industries in Dongting Lake Area and the improvement of policies , laws and regulations to provide policy support and legal protection.