日用陶瓷企业文化创意转型战略研究与实践探索

Strategies to Orient Daily-use Ceramics Focused Enterprises to Cultural Industry

在后工业化时代,日用陶瓷企业既处于更加动荡的经营环境和日益增长的竞争压力中,又面临知识经济与技术创新带来的产业升级发展机遇。在分析文化创意产业发展特征的基础上,从创意能力、技术支撑、营销策划方面重点研究了日用陶瓷企业文化创意转型战略的制定与实施。系统总结隆达骨质瓷有限公司文化创意转型战略的实施经验,针对战略升级发展中的共性问题,从战略目标设定、学习型组织建设和技术创新支撑提出对策分析。

In post-industrial era, daily-use ceramics focused enterprises have been thrown into a more turbulent business situation while at the same time faced with an industrial upgrading opportunity brought by knowledge economy and technological innovation. Based on the analysis of the developing characters of cultural industry and the considerations to such aspects as the creation ability, technological support and marketing plans, this paper focuses on formulating and implementing strategies to orient daily-use ceramics focused enterprises to cultural industry. By systematically summarizing Longda＇s experience in implementing the orienting strategies, such as setting strategic goals, putting a learning organization to work, and supporting technological innovation, this paper also puts forward countermeasures for some common problems in the upgrading of orienting strategies.