摘要
体验经济时代下,体验式旅游已成为现代旅游活动发展的必然趋势,对相关问题的研究具有重要的理论和现实意义。在分析体验式旅游内涵的基础上,对传统旅游方式及体验式旅游进行了对比分析,针对体验式旅游的特点提出了相关的经营管理策略。
In the age of experience economy, experience-based tourism has become the trend of development of modem tourism.Study on related problems is of theoretical and practical significance.The paper fimtly analyzed the concept of experience-based tourism, comparing it with traditional tourism style.On this basis the main characteristics of experience-based tourism were summarized, and at last some man- agement strategies and suggestions for its development were put forward.
出处
《经济研究导刊》
2012年第19期157-158,共2页
Economic Research Guide
基金
大理学院博士科研启动基金项目
关键词
体验
体验式旅游
经营管理策略
experience
experience-based tourism
management strategies
