医药市场营销专业《电子商务》课程开放式教学模式的建立

The Study on Building up the Open Teaching Mode in "EC" of Medicine Marketing

针对医药市场营销专业《电子商务》课程的特点以及目前国内电子商务教学模式中存在的问题,并结合自身的教学实践,提出在电子商务教学中建立开放式教学模式的对策和建议。

This paper analyzing the characteristic of EC curriculum of Medicine Marketing,and the problems on teaching mode of EC in the current, according to teaching practice, puts forward some corresponding countermeasures and suggestions on building up open teach-ing mode in EC curriculum of Medicine Marketing.