“柯达”与“苹果”——企业的创新哲学

"Kodak" and "Appel"

"苹果"公司如日中天之时,恰是柯达公司破产之日。不同层面的创新造就了两家企业的不同命运、中国企业需要的,是宁如苹果般缺少一块却意犹未尽的创新诉求,而非柯达般"咔擦"一声间的绚烂瞬间。

The feeling of vintage always appears in the Innovation activities,even sometimes the feeling of retro may get the unexpected result and make people feel strong the same,but it is not always the good thing to use this 'vintage feeling'--it also could be a sign of lack of originalities.The superiority of ' Kodak ' is they have avery strong sense of technological innovation,it focus on the breakthroughs of Medical,Financial,Optical and other areas of technology.But the pity is finally they cant find out the way like how digital cameras subvert of the traditional shooting or the way to print photos to subvert the way of market and the way of life.It is the same of some Creative restaurants and Creative Parks,a lot of copy but less originalities.The Creative restaurants usually copy the ideas of west directly.The Creative Parks copy some successful examples(as 798 Beijing) over and over,but the result is not so that good.some restaurants in shanghai are cleverenough.They use 'The old Shanghai The retro feeling' as a gimmick to attract customs.However,these ideas can only be the shallow ideas.It will still be difficult to have more effects.Just as what john Baldoni,one of the most outstanding leader masters writes recently,'how a company rebuild itself,make itself more creative?First,it has to look into the mirror.What happens in big companies is just like how they make films in Hollywood--most people could say no but few people would give a yes