农村体育旅游市场分析与开发策略

Sports Tourism Market Analysis and Development Strategy in Rural Area

通过对秦岭南麓腹地农村体育旅游市场进行了调查,发现农村体育旅游设施建设滞后、缺乏融入历史人文元素、存在市场战略偏差等问题,提出了加强基础设施建设,突出特色、错位发展,加强宣传提高知名度,横向协作扩大客源等策略,并对农村体育旅游市场进行了细分和定位。

Condueted a survey on sports tourism market in south QINLING Mountains＇ countryside, found that construction facilities of sports tourism lag behind, lack of historical and eultural elements, the market strategy is wrong and so on, proposes to strengthen the infrastructure construction, outstanding features, diffraction development,enhance publicity, collaboration with others, expanding customers and a careful analysis of sports tourism market and market positioning put forward.