网络媒体公信力的树立与维护

Network media credibility's set up and maintenance

公信力是新闻传媒取信于社会和公众的基本条件,也是影响媒体品牌塑造的重要因素。但是近几年来,由于受社会不良风气的影响和利益驱动,我国媒体公信力一直处于下降趋势,而网络媒体由于监督缺失和法规的滞后及受利益驱动其公信力较传统媒体更是"有过之而无不及",不容乐观。本文阐述了网络媒体公信力的定义,概述了我国网络媒体公信力低的现状及表现,并在此前提下,强调公信力的重要性,同时,有针对性地提出关于树立与维护网络媒体公信力的建议。愿我国的网络媒体能在真正走向健康发展的道路上有所探索,从而获得广泛的影响力和极强的权威性。

The credibility of the news media to win the trust of society and the publicg basic conditions, in- fluence the media branding is an important factor. But in recent years, due to the impact of unhealthy trends in society and the benefits, the credibility of our media has been in a （ much in decline） decline, and online media as lack of supervision and regulations of the lag and driven by the interests of the credibility of its more more tra- ditional media, ＂there was no match for the＂ not optimistic. And in this context, stressed the importance of cred- ibility, the same time, targeted on the set up and maintain the credibility of online media recommendations ： Chi- nag networks of the media in a real way to have healthy development of the exploration of a wide range of influ- ence to gain power and highly authoritative.