传播学视角下辜鸿铭的儒家文化外宣翻译解析

Analysis on Iranslating GU Hong-ming's Confucius Culture for Overseas Audience from the Perspective of communication Science

由于受众具有选择性注意、选择性理解和选择性记忆的心理特点,传播媒介传出的信息不能完全按照传播者的意图为受众所接受。晚清时期,辜鸿铭所译的《论语》、《中庸》等儒家经典,很大程度上满足了特定时期异域受众的要求,赢得了众多的英语读者,实现了一次成功的对外文化传播。

Due to the fact that audiences have psychological features of optional attention, optional understanding and optional memory,information from media may not be accepted by audiences completely the same as communieators＇ will. In late Qing Dynasty, Confucius classics, such as The Analects and Gold Mean which were translated by GU Hong-ming, have met with the demand of overseas audience in specific historical periods to a great extent. It is a successful cultural transmission for overseas audience.