基于国际商务交际的合作原则与礼貌原则运用

The Analyses of the Application of Cooperative Principle and Politeness Principle in International Business Communication

商务英语专业的高职学生由于缺乏语用学的知识,在国际商务活动中会出现一些跨文化交际障碍。文章通过几则国际商务交际事例,阐明在国际商务交际活动中,中西方对应遵守的合作原则和礼貌原则的不同运用,以及这些原则内部各次准则之间可能出现的冲突,旨在提醒教师注意培养商务英语专业学生的跨文化意识从而提高他们的国际商务交际能力。

Due to the lack of understanding of pragmatics, students of Business English major are often confronted with some troubles for cross-cultural communication in international business. This paper aims at reminding teachers of cultivating studentsr awareness of cross-culture and improving their international business communication abilities, by illustrating the different applications of cooperative principles and politeness principles between Chinese people and westerners with some international business communication examples.