宿州特色农产品冷链物流建设宏观环境研究——以符离集烧鸡行业为例

Study on the Construction Environment of Cold-Chain Logistics in Characteristic Agricultural Products of Suzhou——Taking the Industry of "Fuliji" Roast Chicken as an Example

本文从冷链物流的概念出发,以符离集烧鸡行业为例,从符离集烧鸡的品质安全、产能的壮大、销售半径的扩展、销售成本的降低等方面分析了符离集烧鸡行业的发展对冷链物流的需求。进而从经济、金融、政策以及社会心理四个方面对符离集烧鸡行业发展所需的冷链物流建设环境因素展开分析,指出了符离集烧鸡行业冷链物流的建设的可行性,以期为宿州特色农产品冷链物流建设提供参考。

Based on the concept of cold - chain logistics, a systematical analysis for cold - chain logistics demand from the food safety of＂ fuliji＂ roast chicken, etc. is carried out from four facets： the first one is factors on eco- nomic environment , the second one is financial environment, the third one is policy environment, and the last one is the social psychological environments for cold - chain logistics. In the last part of the theses, I pointed out the feasibility that the construction of the industry of ＂fuliji＂ roast chicken I expected to provide the reference for cold - chain logistics of characteristic agricultural products in Suzhou.