廊坊市乡村旅游业创新发展的路径分析

Analysis on Path of Innovative Development of Rural Tourism Industry in Langfang

提升廊坊市乡村旅游业整体发展水平,实现其创新发展的关键在于提升乡村旅游业的内在核心竞争力、打造旅游产品品牌。乡村旅游业内在竞争力的提升,重在完善产业结构功能体系;旅游服务产品品牌的塑造,重在对特色资源要素的利用。以功能结构为标准,对廊坊市乡村旅游业划分为5种基本类型,即紧邻都市型、旅游景区配套型、农业生产基地型、特色农业文化型和特色村镇型。针对不同类型乡村旅游业态的定位与目标,选择适宜的发展路径。

The key to enhance the overall development level of rural tourism and realize the innovative development in Langfang lies in improving inner competitiveness and creating tourism products brands. To improve the inner competitive, it must focus on perfecting the function structure. To create the tourism products brands, the utilization of characteristic resources is important. The rural tourism industry in Langfang are divided into five types including urban type, tourist area type, agricultural production base type, special agricultural culture type and characteristic villages type. According to the position and target of various types of rural tourism, the appropriate development path are selected.