中小企业发展战略制定的原则和重要性分析

Analysis on Principles and Importance of Making Developmental Strategies of Small and Medium-sized Enterprises

在市场竞争中,中小企业如果仅依赖自身资源是无法与大企业相抗衡的,在竞争中也相对处于劣势,但是,将市场资源进行有力整合,制定发展战略,并及时调整,形成全新的思维和战略发展模式,可使中小企业在市场竞争中获得优势。对中小企业发展战略制定的原则进行梳理,重点阐述虚拟经营原则,并分析了发展战略在企业管理和发展中的重要性。

In market competition, small and medium-sized enterprises can not compete with large enterprises and the relative disadvantage in the competition, if only relies on their own resources. However, if the market resources effective integration of the formulation of development strategies, and timely adjustments to form a new thinking and strategy development model will make small and medium-sized enterprises gain an advantage in market competition. In this paper, the author sorted out the principles of the small and medium-sized enterprises development strategy, focused on the principles of virtual business principles and analyzed importance of developmental strategy in business management and development.