论CIS在我国食盐企业和品牌中的应用

The Application of Corporate Identity System(CIS) in Chinese Salt Industry Companies and Salt Brands

企业形象识别系统(Corporate Identity System),是企业由内而外有计划地展现形象的系统工程。引进这一系统,已成为我国盐业企业特别是食盐企业的一项长期竞争战略。建立食盐企业形象识别系统,要在明确该系统的内涵、构架和功能的基础上,采取优化品牌整体形象设计、重视公关与广告、提高内在质量与服务水平、实施统筹规划建设等重要措施。

Corporate Identity System is a systematic engineering method, which aims at pro- moting corporation＇ s image building in an all - round and orderly way. The introduction of this sys- tem has become a long - term competitive strategy of Chinese salt especially table salt industry com- panies. The establishment of Corporate Identity System on salt industry companies could be realized in the principle of a clear -specified inner parts, framework as well as function, by such important measures as optimizing brands＇ image design, respecting public relations and advertisement, improving quality and service, and implementing the overall planning and development.