摘要
企业品牌的建构是以符号为理论基础的,正确理解符号消费有利于企业品牌的建构和品牌价值的凸显。企业品牌的建构要不断开发产品的符号价值、重视品牌的差异性和独特性、正确认识各种隐性竞争。
Enterprise brand construction is taking symbol as the theoretical basis. A correct understanding of symbol consumption is helpful for an enterprise＇s brand construction and brand value highlights. Enterprise＇s brand construction should develop the brand symbolic value of products continuously, stress brand symbolic value differences and have a correct understanding of the recessive competition.
出处
《企业活力》
2012年第7期34-37,共4页
Enterprise Vitality
基金
2011年度教育部人文社会科学研究青年基金项目"从资本逻辑到符号逻辑"(编号:11YJC720040)的阶段性成果
关键词
符号
符号消费
企业品牌
symbol
symbol consumption
enterprise brand
