摘要
发端于传媒业的全媒体经营策略,在图书出版、新闻宣传等行业也不同程度被采用。对图书馆而言,各行业的全媒体运营,改变了文献媒介形式与传播渠道,不同层面地满足读者信息需求。图书馆对全媒体及其影响应有充分认识,及时在工作内容、服务方式上融入全媒体运营策略,为读者提供更丰富的信息资源、更到位的信息服务。
The all - media operation strategy, a product of media industry, is adopted in publication and news publicity to various degrees. It is argued that the all - media operation is conducive to the improvement of media modes and communication channels as well as the satis- faction of readers need for information. This paper studies the issues concerned.
关键词
文献
渠道
全媒体
图书馆建设
files and documents
channel
all - media
library development
