文化构建成为体育企业管理的重要工作

On the Importance of Cultural Construction in the Sports Business Management

文章将围绕新经济时代体育企业文化建设的重要性和创建渠道展开论述,对于促进国内体育企业管理方式转型、增强体育企业国际竞争力具有重要意义。

The article focuses on the importance of the building of sports enterprise culture in the new economic era and make, an analysis of creating channels, which is of great significance to promote the transformation of the sports business management and to en- hance sports international competitiveness of enterprises.