摘要
随着我国经济的飞速发展,市场营销创新型人才的需求量也在加大。高校是培养市场营销人才的主要机构,本文通过分析总结目前高校对创新型市场营销人才培养存在的问题,提出创新型人才培养策略的基本思路。
With the rapid development of China＇s economy, innovative marketing talent demand is also increasing. Colleges and universities is to train the main body of marketing professionals, analyze and summarize the university innovative marketing personnel training with the problems, the basic idea of the creative talents strategy.
出处
《科教导刊》
2012年第17期13-13,26,共2页
The Guide Of Science & Education
关键词
市场营销
创新
培养策略
marketing
innovation
training strategy
