营销道德在中职营销教学中的渗透

Penetration of Marketing Ethics in the Teaching of Secondary Vocational Marketing

一名优秀的营销人员要掌握丰富的营销知识,具备出色的营销能力,更要具有高尚的职业道德。中职的营销教学不能仅满足于向学生传播专业知识,更要注重职业道德教育,寓德于教。因此在营销教学中采用适当的方式进行营销道德的渗透,教育学生树立正确的营销道德观念,是营销教育者的责任。

An excellent marketing staff should possess a wealth of marketing knowledge and have excellent marketing skills, but also to have a high professional ethics. In the post marketing teaching is not only satisfied with the dissemination of professional knowledge, but also to focus on professional ethics education to students, apartment Germany to teach. The penetration of marketing ethics marketing teaching in an appropriate manner to educate students to establish a correct concept of marketing ethics is the responsibility of marketing educators.