浅析案例教学在高职院校旅游市场营销课程中的应用

On the Application of Case Teaching in Vocational College Tourism Marketing Course

高职院校旅游市场营销课程的教学目标在于培养学生的市场营销职业能力,为旅游及相关行业培养实践性的职业技能人才,而教学方法是完成教学任务,实现课程教学目标的方式与手段,本文拟以案例教学为例,简要分析其在该课程中的重要性及其应用步骤。

The goal of the tourism marketing course is to improve the professional ability of the students in vocational colleges, develop practical vocational skills talent for tourism and related industries. The teaching method is the way and means to achieve the teaching goal. In this paper, the case teaching as an example, this paper briefly analyzes the importance and application of this course steps.