基于碎片时间的高校移动互联网用户使用行为研究

Research on College Users' Behavior on Mobile Internet Based on Fragmented Time

碎片时间在移动互联网时代逐渐受到人们的重视,本文从使用质量、社会认同、情感满足和成本四个基本要素分析了高校用户在碎片时间使用移动互联网的影响因素,提出了相关研究假设,构建了研究模型,并对样本数据进行了定量分析。研究结果显示了使用质量、社会认同、情感满足与用户使用行为正相关,成本与用户使用行为存在负相关关系,并且联系实际,对研究结果进行了讨论分析。

The fragmented time in the era of mobile Internet has become more and more important.This paper analyzes the influencing factors of college users＇ behavior on mobile Internet in the fragmented time by using use quality,social identity,emotional satisfaction and cost.Then the paper puts forward the research hypothesis,builds model and makes quantitative analysis of the sample data.The result reveals that use quality,social identity and emotional satisfaction are positively correlated with users＇ behavior while cost is negatively correlated with users＇ behavior.Finally,the paper discusses the results with practice.