发展创意旅游的思路与对策研究

The New Thought of Shanghai Tourism Development-Creative Tourism

"创意旅游"是旅游产业发展的新概念、新模式。创意旅游包括以文化为本位、以创意元素为基础、以创意互动为核心三大特征。创意旅游可以从实现资源转化、结构优化和价值提升三方面来促进区域旅游产业的升级换代,从"产业链"、"空间链"和"价值链"几个方面提出的针对特定地区的发展创意旅游的对策,具有一定的借鉴意义和应用价值。

Creative tourism is a new concept of tourism development. It is culture- and creation-based and centres on creative interaction. Creative tourism can help realize resource transformation, struc- tural optimization and value promotion. The countermeasures proposed from the aspects of industry chain, space chain and value chain are of referential significance for the development of Shanghai tourism.