用差异化理念提升企业竞争力

Adopting Concept of Differentiation to Improve Enterprise Competitiveness

基于国内成品油市场的竞争态势,提出要提升企业的竞争能力,必须跳出"同质化竞争"的圈子,以差异化理念积极找寻差异化营销途径,如产品差异化、形象差异化、服务差异化、价格差异化、渠道差异化等,进一步提升销售企业的竞争力。

Due to China's accession to WTO,opening-up of petrochemical product,especially opening retail and wholesale of oil product,and increasingly competitive market,in order to improve the enterprise competitiveness,the differentiation marketing pathway should be found actively to jump out of 'homogenized competition' circle,and make the differentiation marketing concept throughout the whole steps of oil product sales.