基于Multi-Agent的智能化企业销售决策系统的研究

The Research on Intelligent Decision-making System about Enterprise Sales Based on Multi-Agent Technology

随着市场竞争的日益激烈,产品销售越来越成为市场关注的焦点,企业迫切需要智能化的销售决策系统来辅助制定相关产品的营销策略。文章在深入分析企业销售活动中各种影响因素的基础上,将数据库技术与多Agent智能化企业销售模型相结合,尝试建立符合企业自身特点的智能化企业销售决策系统。通过分析销售过程中各种影响因素之间的关系及其变化规律,为企业提供最优的产品营销策略。

With the market competition more and more fierce,product sales has increasingly become the focus of the market,enterprises urgently need an intelligent decision-making system based on sales which can help them to develop the marketing strategies about the relat ed products.In this article,based on the in-depth analysis of various influence factors under the enterprise marketing activities,combined the technology of database and the multi-agent model about enterprise sales,try to establish a intelligent decision-making system which in line with their own characteristics based on enterprise sales.Provide the best marketing strategy for the enterprise products through the anal ysis of the relationship and the variation among the various factors in the sales process.