摘要
As a cultural phenomenon,euphemism is categorized as a linguistic concept as well.Euphemism means speaking with good words or in a pleasant manner.The social functions of euphemism are:substitution of taboo words,strategic use of language,and expression of politeness,humor and satire.Besides,euphemism is closely associated with cooperative principle in pragmatics.
As a cultural phenomenon, euphemism is categorized as a linguistic concept as well. Euphemism means speaking with good words or in a pleasant manner. The social functions of euphemism are: substitution of taboo words, strategic use of language, and expression of politeness, humor and satire. Besides, euphemism is closely associated with cooperative principle in pragmatics.