摘要
目前国内已有不少传统服装企业行动起来，试图在网购市场上分到一块蛋糕，如李宁、安踏、百丽、361°、匹克、达芙妮、七匹狼、美邦服饰等等。中国电子商务研究中心监测数据显示，国内已有超过75％的传统服装企业“触网”。
触网后的日子，却是几家欢乐几家愁。
李宁公司几年前进入淘宝商城，尝到甜头后专门建立了自己的B2C商城，实现“线上网店与线下实体专卖店”之间的分工协作和利益共享、“线上销售与线下物流”的无缝对接和良性互动。
There are many domestic apparel companies trying to share the profits on the online shopping market, such as Li Ning, Anta, Belle, 361°, Pick, Daphne, Seven Wolves, Metersbonwe and so on,. Data from China Electronic Commerce Research Center show that the country has more than 75% of the traditional garment enterprises which had begun the business related with internet.
