追风洗发水营销策略浅析

Analysis on the Herd Shampoo Marketing Strategy

随着中国经济的发展,日用品行业尤其是洗发水行业的竞争相当激烈。洗发水品牌中去屑功能比较优秀的产品有海飞丝、雨洁、清扬、飘柔、拉芳、沙宣等,据调查,在中国洗发水的市场年消费总额高达200亿,其中50%以上的就是以去屑洗发水为主。追风洗发水是由霸王国际集团全新推出的"中药去屑"类洗发水,作为霸王中药世家旗下的全新产品,面对市场上众多的去屑产品,追风如何做好自身的品牌营销是重中之重。

With the economic development of China,commodity,especially the shampoo industry,is highly competitive.According to the survey,the annual consumption of shampoo market amounts to 20 billion,and more than 50% shampoo are anti-dandruff.Herd shampoo is a new Chinese medicine dandruff shampoo launched by King International Group and its brand marketing is the most important.