航空公司直销渠道竞合动态重复博弈研究

Airlines Direct Selling Channel's Cooperation-competition Dynamic Game Theory

引入航空公司直销渠道竞争与合作静态一次博弈模型,分析了博弈的结果,从而得到航空公司直销渠道合作与竞争的纳什均衡策略。航空公司之间的博弈是一种长期博弈,因此在静态一次性博弈模型基础上,建立航空公司直销渠道竞争与合作的动态重复博弈模型,结果表明航空公司应该采取长期合作策略。

As the development of electronic commerce and the promotion of electronic ticket,the airline company distribution channels promote diversification,of which the direct selling is the main part.Firstly,this paper presents a model for airlines direct selling channel static one-time competition game.Then,it analyzes the result of the game,and obtains the Nash equilibrium strategy of airlines direct selling channel.Owing to the long-term game between the different airlines,this paper builds the dynamic repeated cooperation-competition game model based on static one-time game model.The results show that the long-term cooperation strategy is optimal.