产品设计中用户需求层次的构建与组合分析

Analysis and Evaluation of User-Needs Hiberarchy with Conjoint-Hierarchy in Product Design

在信息与科技高速发展的今天,企业必须在产品的研发阶段加强对产品概念属性组合的设计评估,以减少设计环节、明确设计方向,快速高效地转化用户需求目标来满足消费者的需求。联合分析法正是这样一种工具,可以对用户需求的多个属性同时进行定量的分析和评价,测试什么样的产品属性组合最受市场欢迎,是解决用户需求向功能需求转换的有力工具。论文分析了联合分析与层次分析法结合在用户需求目标转化中的应用技术,提出了基于联合层次分析的用户需求模型建模方法。

Corporation cast about for making their products meet customs＂ aims to survive in the scorching marketing competition. So, Alternatives of product attributes and evaluation is very important to conception design program. Conjoint Analysis is a useful tool to evaluate multi-attribution on both qualitative Analysis and quantitative Analysis, also to predict which Alternatives of product attributes is more popular to consumer. This paper introduce the principle of Conjoint-hierarchy Analysis and it＇s application in conception design for products.