商业模式对高新技术企业业绩的影响—对Zott模型的改进研究

The impact of business models on new-high-tech firms' performance—Improvement research on Zott model

在互联网时代,随着数字技术的不断发展和市场全球化的加速普及,商业模式对企业经营绩效的影响日益显现,尤其是它在高新技术商业化进程中所具有的价值获取功能,成为影响高新技术企业发展轨迹的重要因素,然而该因素产生作用的机制和条件迄今尚未明确。本文以Zott模型(2008)为基础,将商业模式和竞争战略因素纳入同一模型中,构建了一个整合商业模式与竞争战略的匹配模型。研究表明,在高新技术企业样本分析中,二者的匹配性与盈利性业绩指标呈显著性线性正相关关系,与成长性业绩指标则呈非显著性相关关系。据此扩展了Henry Chesbrouch&Richard S.Rosebloom(2002)的研究结论,为进一步研究提供了新的依据和方向。

In the Internet era, with the constantly development of digital technique and accelerative popularization of marketplace globalization, the impact of business models on the performance of enterprises is increasing, especially its function for capturing value which the business models make in the new -high -tech＇ firms commercialization process becomes an important influen- cing factor to developmental trajectories of new - high - tech finns. However, the operational mechanisms and the condition of this important factor are still not clear and definite. Based Zott model （2008） , business models and competitive strategies are brought into an integrated model and a matched model between business models and competitive strategies is built up. The result demonstrates that in the analysis on the new - high - teeh finns＇samples, the fitness between both of them has the significant line- ar positive correlation with the profitability performance index of the new - high - tech firms and the insignificant correlation with the potentialities performance index. In view of the above, the result expands the research conclusion made by Henry Chesbrouch and Richard S. Rosebtoom（2002）and will provide a new basis and direction for the further research.