基于价值链理论的服务型企业升级研究

Study on the Update of Service Enterprises Based on the Value Chain Theory

我国汽车销售服务业已形成以4S店为主体的经营模式,在竞争中面临严峻挑战,必须进行转型升级。分析汽车4S店企业的价值链资源的构成,并结合某汽车4S店企业的案例分析,针对汽车服务型企业升级发展的背景,提出汽车服务型企业升级应该以科技服务为核心,将科技服务渗透到企业经营理念升级、技术营销、管理优化、功能升级、培训创新等五个层面,对于提高汽车服务型企业的核心竞争力、推动汽车产业的升级具有重要的现实意义。

Auto 4S store mode is the typical representative of automobile service industry in China, but face the severe challenge and have to update its operation style. Taking the auto 4S store as a case, analysing the compose of value chain in automobile service, based on its problems in operation, put forword the propose that the service enterprise should cen- ter on technology service, and It＇ s helpful for improvement of the core competitiveness of automobile service enterprises and promotion of the update of automobile industry.