农业产业化经营视角下安徽农产品品牌战略环境分析

The brand Strategic Environment of Anhui Agricultural Products in the industrialized Operation of Agriculture Perspective

农业产业化与农产品品牌战略有机结合起来是发展现代农业的必由之路。文章首先阐述了安徽农业产业化经营的现状,分析了安徽农业产业化存在的问题,然后提出了实施农产品品牌战略的意义,最后运用SWOT分析法从外部和内部两方面分析了安徽农产品实施品牌战略的环境。

The combination of the agricultural industrialization and agricultural brand strategy is the only way for the development of modern agriculture. This paper described the current situation of Anhui industrial management of agriculture, the problems of Anhui agricultural industrialization, then the significance of implementing the brand strategy of agricultural products, Finally SWOT analyzing from both external and internal analysis of Anhui agricultural products brand strategy environment.