我国品牌的分布与流通产业区域竞争力关联研究

Relevance between the Distribution of China's Brands and Regional Competitiveness of Circulation Industry

文章利用世界品牌实验室推出的2009年中国品牌500强数据,以及中国品牌500强所属省区市流通产业竞争力的数据,对我国品牌的地区分布与流通产业区域竞争力之间的关联进行了实证研究。研究结果表明,地区的品牌建设与流通产业区域竞争力之间可以相互促进——地区的品牌建设能有力地促进区域流通产业的发展和其竞争力的提升;同时,流通产业区域竞争力的提升又能为区域内品牌的建设及其价值的实现提供更好的动力与通道支持。

This paper studies the relevance between the distribution of China＇s brands and regional competitiveness of circulation industry with the Chinese top 500 brands in 2009 released by the World Brand Lab and the circulation industry＇ s competitiveness of the region where the Chiness top 500 bands located. The results show that there is mutually reinforcing relationship between regional brand-building and the regional circulation.The regional brand-building can promote its circulation industry and enhance the competitiveness of circulation industry, while the improvement of the competitiveness of regional circulation industry can also provide motivation for brand-building and channel support for the realization of brands＇ value.