以RMP模式分析诸葛亮智慧文化的休闲体育旅游开发——以南阳卧龙岗武侯祠为例

Use of the RMP Mode to Analysis of the Exploration of Leisure Sport Tourist Products Concerning Zhuge Liang lntelligence Culture——Take Wuhou Temple on Wolong Hillock of Hanyang for example

以RMP分析模式为基础,以河南南阳卧龙岗武侯祠诸葛亮智慧文化资源为代表进行分析,在R性分析和M性分析的基础上,提出了诸葛亮智慧文化休闲体育旅游产品开发的具体设想:以资源特色为依托,以市场需求为导向,以智慧、健身、娱乐为主线,突出智慧、休闲、娱乐三大主题,构建智慧文化探究、智慧文化体验、智慧文化销售三大旅游品牌。并据此对智慧文化的休闲体育旅游开发进行了详细的设计,为同类旅游资源的开发分析提供参考依据。

Based on the analytical mode of RMP and the representative analysis of Zhuge Liang intelligence cultere in Wuhou Temple on Wolong Hillock of Nanyang, Henan Province, as well as on the basis of R--analysis and M--analy- sis, a proposal has been put forward about the exploration of leisure sport tourist products concerning Zhuge Liang in- telligence culture：based on the feature of resources, oriented by marketing demand, with wisdom, health-building and entertainment as mainstroke and wisdon, leisure and entertaimment as the three themes, the focus goes on the re- search into intelligence culture, experience of this culture and marketing of this culture. A detailed desing for explora- tion of this cultural leisure sport tourism is conducted in order to provide referential proof for the exploration analysis of similar tourist resources.