也谈营销理念的起源 发展和创新

On the Origin Development and Innovation of the Marketing Concept

通过追溯营销产生的历史、简要论述了营销理念的发展和创新。概括了现代营销理念的六个特征,提出了市场调查、市场研发、实现产品价值等各个方面具体操作方法。肯定了营销是研究经营与销售活动的科学。

By tracing the history of marketing produce, briefly discuss the devecopment and innovation of the marketing concept. Summarize the six features of the modem marketing concepx. Put forward speific methods of operation of market research, market development, product value, and etc. Marketing is a scientific research of management and sales activities.