校园意象:大学校园文化建设的内在张力

Campus Image:Inner Tension of Campus Cultural Construction

大学校园文化是高等学校特有的一种文化现象,它随着大学的诞生孕育而生,伴随着大学的发展而丰富和完善,并不断注入新的内涵。从校园文化建设的静态意象和动态意象角度,对大学校园文化的建设逻辑进行探讨,提出了校园意象的要素以及大学校园建设的相关建议。

Campus culture is a cultural phenomenon special to colleges and universities.It appeared and developed along with the birth and the development of the colleges and universities,with new connotations continuously injected.From the perspectives of static and dynamic images,the paper discussed the campus cultural construction logic,identified the elements of campus image and proposed suggestions on campus cultural construction.