摘要
选择S.DEER和ONLY两大服装品牌,对两者的品牌构成要素进行了对比,并采用SWOT法对他们进行分析,为中国女装品牌的发展提供了参考。
The constituent elements of both S.DEER and ONLY,two famous garment brands,are contrasted and then are analyzed by means of SWOT in the expectation to provide references for the development of women’s clothing brand in China.
出处
《南通纺织职业技术学院学报》
2012年第2期50-54,共5页
Journal of Nantong Textile Vocational Technology college
