语境吸收说在广告语中的论证

Demonstration of Theory of Contextual Absorption in Advertisements

对人类言语意义的获得过程的解释已有多角度、多模式、多理论,但仍存在新的探讨空间,本文尝试采用基于社会因素和认知因素建立起的一种新的模式———语境吸收说来对言语行为的语用意义进行一些新的探索。广告语是一种重要的、有代表性的言语行为,也是各语言中普遍存在的语言现象。本文通过分析不同语言的广告语,用大量的实例来论证此模式存在的可能性和可解释性。

Various perspectives, models and theories have been proposed and employed in the explanation of the acquisition of human verbal communication, yet new explorations are still possible. This paper based on social factors and cognitive factors attempts to put forward a new model -contextual absorption model to explore the pragmatic implication of human verbal behaviours. Among human verbal behaviours, advertisements are important and representative, which are common in different languages. This paper analyses many advertisements from different languages to demonstrate the possibility and interpretability of this model.