摘要
网络团购作为电子商务的一种新的商务模式,以其提供的低折扣服务或实物类产品,吸引了国内顾客的眼球,截止2011年,国内网络团购市场销售额超过110亿元,初具规模网站达到3000多家。但与此相对应的,是各大实物团购网站出现了物流速度缓慢、产品质量破损等等物流顽疾。文中针对于网络实物团购企业,提出了几种物流模式,并分析其优缺点,为网络实物团购企业物流服务的改进提供了一些建议。
As a new mode of e-commerce, team buying has abstracted lots of customers by its low discount. By the time of 201 l,the sale of team purchase on line has reached 11 billion RMB, and there are more that 3000 websites. But there are also some problems such as delievery delay and quality breakage. This paper proposes several logistics modes for team purchase websites and analizes their advantages and disavantages, in order to improve the service level of logistics in team purchase websites.
出处
《物流工程与管理》
2012年第6期89-90,30,共3页
Logistics Engineering and Management
