强化品牌运营 促3G规模发展

Strengthen Brand Operation to Develop 3G Customer

以3G用户规模化发展为出发点,重点讨论了目前我国3G用户发展相对滞后的情况下,品牌运营对于3G发展的重要性以及运营商应从品牌形象定位、品牌价值观定位等方面入手,把握市场心理的发展变化,塑造良好的品牌形象,明确价值观定位以聚焦目标人群,从而促进3G用户的规模发展。

This paper is based on the scale of development of 3G customer. The emphasis is on the importance of brand operation to 3G development under the circumstances that the quantity of 3G customer is fall behind in China according to the development history of Japan and Korea. The conclusion is that, in the 3G era, operators should focus on the location of brand image and brand values, and comprehend and use the changing of psychology of customer, in order to attract target customer.