长白山西景区国内客源市场结构与游客行为研究

Investigation on Domestic Guest-Source Market and Tourists' Behavior in the Scenic Spots of the West Mount Changbai

近年来,随着吉林省对长白山旅游开发的重视和长白山的全方位开发,长白山的知名度日益提高,游客数量逐年增长,长白山北景区开始出现游客超饱和现象,进而长白山西景区的开发和游客的增加成为各方关注的焦点。通过采用实地访谈和调查问卷的方法,对长白山西景区的客源市场结构及游客行为进行实证分析发现,长白山西景区应开发多元化旅游产品、开辟新型客源市场、完善旅游基础设施、深层次开发旅游纪念品。

The all-round development of Mount Changbai in Jilin Province has made its scenic spots well- known and attracted more and more tourists in recent years. As the phenomenon of super saturation has e- merged in the scenic spots of the North Mount Changbai, ways to develop the scenic spots of the West Mount Changbai and to attract more tourists have been focused on. The on-spot interviews and question- naires surveys of the guest source market structure and tourist＇s behavior indicate that the followings are necessary for the further development of the scenic spots of the West Mount Changbai- to exploit multi tourism products, to explore new-styled tourist source markets, to perfect tourism infrastructures and to develop more novel tourist souvenirs.