高校辅导员网站构建策略:媒介生态位视角——以无忧指航网(www.51zhihang.com)为例

The construction strategy of counselors website from perspective of the media ecological niche

从生态位的角度探讨辅导员工作网站的建设策略。阐述了媒介生态位的理论体系,实例分析了无忧指航网的建站策略及其运作定位,也分析了大学辅导员工作网站的建设意义及其困难,为辅导员网站的建设提供参考建议。

Counselors website is a way and means of innovation for ideological and political education of college students, which is playing an increasingly important role. The paper discusses the strategy of counselors website from the perspective of ecological niche. It elaborates the medium ecological niche theory and analysis of the 51zhihang. com. It also analyses the significance and difficulties to provide reference for the construction of counselors website.