林书豪媒体奇观的文化政治学涵义

Cultural Politics Connotation of LIN Shuhao Media Wonder

林书豪的媒体经历和奇观建构具有典型的案例分析价值,为理解体育媒体奇观与文化政治话语表达之间的关系及作用机制提供了实践素材。搜索纽约时报、华盛顿邮报、时代周刊、CNN媒体网站上有关林书豪的新闻报道,从文化政治学实践案例分析的视角,对美国主要的政治性媒体建构的林书豪奇观进行批判性反思。媒体奇观是由无数个陈词滥调、隐喻与话语细节组成一个宏观抽象的案例,再由无数个栩栩如生、想象与具体的案例组成一部媒体神话历史。林书豪媒体奇观具有失真的一面,掩埋了精心设计的文化政治陷阱,与新闻报道实行捆绑营销,使人们的意识处于一种自动接受的无意识状态。

Media experience and wonder establishment of LIN Shuhao is of case study value, which provides practical case for understanding the function mechanism of and relation between sports media wonder and cultural politics expressions. On the basis of analysing the news reports about LIN Shuhao on the New York Times, the Washington Post, the Times and CNN media website, the paper reflects on the LIN Shuhao wonder constructed by the major American political medias viewed from the cultural politics, the media wonder is created first by an abstract case composed by cliches, metaphors and discourse details and then by countless imaginary and real cases. LIN Shuhao media wonder has to a certain degree covered up the cuhural political traps and has been bound up with the news reports without people＇s notice.