基于利益相关者理论的大型体育赛事绩效评估主体选择

Performance Evaluation Subject Choosing of Great Sports Events Based on Stakeholder Theory

以大型体育赛事绩效评估内涵为切入点,从自身特点、产品性质和资金来源等方面对大型体育赛事绩效评估的需求进行了分析。在此基础上,分析了利益相关者理论及其对绩效评估产生的影响,并从契约关系角度探讨了大型体育赛事绩效评估主体选择的机理。最后,结合我国特殊国情下大型体育赛事举办的实践,认为赛事绩效评估主体主要包括赛事所有权人、政府、主办组织、赞助商、社区、赛事参加者。

The paper discusses the connotation of great sports event performance evaluation and analyses the demands of the great sports event performance evaluation from the perspectives of feature, product nature and fund source. The paper analyses the stakeholder theory and its influence on the performance evaluation and discusses the performance subject choosing theory of the great sports event. The paper also proposes that the sports event subject includes the event owner, government, host organization, sponsor, community and sports event participant.