安徽区域文化品牌价值及发展研究——以滁州凤阳花鼓为例

A study on the value of Anhui regional culture brand and its' development——taking the Fengyang Flower Drum as an example

对区域文化品牌价值进行分析,认为其主要体现在提升区域外围知名度、引领经济发展和发展自身三个方面。通过对皖东区域特有的凤阳花鼓文化进行关联研究,透视品牌典范对区域发展的积极影响,同时对其在当下的共时性发展提出了建议。

Based on the analysis of the regional culture brand value,the paper finds that a regional culture brand value including three aspects：enhancing the region reputation;promoting the development of the region economic;developing itself.Then through the association study on the special Fengyang Flower Drum in Anhui Eastern Area,it perspectives the culture brand＇s positive effects on the regional development,and give some suggestions on the synchronically development of the Fengyang Flower Drum at the same time.